The statistics are staggering.
1) Text messages have a 98% open rate, while email has only a 20% open rate.
2) Text messaging has a 45% response rate, while email only has a 6% response rate.
3) 90% of all text messages are read in less than 3 minutes.
And the list goes on - see bottom of page for link to this information.
More Statistics about texting: https://dsim.in/blog/2016/06/11/key-statistics-for-sms-marketing/