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Patient Payments Blog

Lonnie Hirsch

Lonnie Hirsch enjoys a reputation as one of the premier consultants and strategists for helping healthcare practices across the U.S. to achieve their goals and attract their preferred patient and service mix as a result of effective, strategic, expertly implemented marketing. Over his 30-year career, Lonnie has worked with thousands of healthcare practices in all fifty states. Lonnie has developed marketing plans and guided thousands of practices to achieve optimal success with the best possible bang-for-the buck and ROI for the available marketing budget.

Recent Posts

[Guest Post] 5 Reasons Healthcare Marketing Dollars are Wasted

Posted by Lonnie Hirsch

Apr 12, 2018 8:19:00 AM

More marketing dollars are wasted due to poor planning (or failure to plan at all) than for any other reason.The most common reasons for wasted marketing dollars include:

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Topics: Practice Marketing

[Guest Post] Attracting More of the Patients and Services You Really Want

Posted by Lonnie Hirsch

Apr 4, 2017 8:37:00 AM

Easy Pay: From time to time we meet exceptional people doing great things for healthcare practices and love to share what we find. Today's post is from a 30 year healthcare marketing pro. Enjoy!

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Topics: medical practice management, Practice Marketing, practice management, communication, profit, growth, advertising

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