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Patient Payments Blog

[Guest Post] 5 Reasons Healthcare Marketing Dollars are Wasted

Posted by Lonnie Hirsch

Apr 12, 2018 8:19:00 AM

More marketing dollars are wasted due to poor planning (or failure to plan at all) than for any other reason.The most common reasons for wasted marketing dollars include:

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Topics: Practice Marketing

[Guest Post] Attracting More of the Patients and Services You Really Want

Posted by Lonnie Hirsch

Apr 4, 2017 8:37:00 AM

Easy Pay: From time to time we meet exceptional people doing great things for healthcare practices and love to share what we find. Today's post is from a 30 year healthcare marketing pro. Enjoy!

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Topics: communication, Practice Marketing, medical practice management, practice management, profit, growth, advertising

[Video]Tactical Tuesday: Do Your Patients Know You Are A Business?

Posted by Jim Turner

Apr 26, 2016 12:33:15 PM


The business of healthcare is tricky. Patients don't always see your practice as a business that must pay salaries, buy supplies, lease building space, and create a profit. 

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Topics: medical practice management, Practice Marketing, Patient Relations, Patient Engagement, Tactical Tuesday Video Series, Medical Office Administration, practice management

Use Social Media During The Holidays To Improve Patient Retention

Posted by Easy Pay

Dec 24, 2014 10:00:00 AM

Social_Media_During_the_HolidaysIt’s that time of year again. As the holidays approach, you’re probably wrapping up year-end A/R reports and hoping to make a last ditch effort to collect from patients.

Why not try a different approach and show your patients that you’re thankful for them this year? It will help boost patient retention and loyalty and may just help you collect those aging receivables. 

One of the best (and easiest) ways to show your patients some love is by connecting with them on social media. Nearly 74% of adults online are on social media, according to the Pew Institute. That translates into a huge portion of your patients that are likely on these sites. Get in front of them and show them that you care about their health concerns online.

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Topics: patient retention, Practice Marketing

How To Market Your Medical Practice in 5 Easy Steps

Posted by Easy Pay

Nov 19, 2014 7:00:00 AM

Is it your goal to gain new patients? Do you want to grow your practice in the next 6 months? Or are you simply just trying to retain your current patients? Whatever your practice’s goal is, it’s going to require some work from a marketing standpoint.

Often times, marketing a medical practice is a complicated and foreign concept to some doctors. They are so focused in medicine and in providing the best care to their patients, that the business aspects of their practice fall to the wayside. Being a successful doctor involves more than just successfully treating patients, especially now. It is equally important to be a savvy businessperson who is focused on growth and increased revenue.

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Topics: medical practice management, Practice Marketing

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